A structured archive of
long-form thinking.

Medium charges $5/month for custom domains, locks content behind paywalls, owns distribution, and can change terms anytime. Ghost costs $9/month minimum. Substack takes 10% of revenue and controls reader relationships. All platforms create dependency and extract rent for what should be infrastructure-level capability: publishing words to the internet.

Client onboarding is treated as a tooling problem. Teams reach for paid SaaS (CRMs, onboarding platforms, contract tools) before understanding their own process. This creates vendor lock-in, recurring costs, and complexity that obscures the actual workflow. Most onboarding failures happen from unclear handoffs, lost context, no single source of truth, and ad-hoc communication—not from missing features in expensive software.

B2B and B2C growth funnels require contradictory resource allocation — sales-led vs product-led. Running both from a single team was creating thrash and slow decisions.